PERFORMANCE LEADS/HOME IMPROVEMENT

A high-ticket lead that doesn’t close isn’t a missed opportunity. It’s an expensive mistake.

If you’ve bought shared or unqualified leads before, you already know how fast that adds up — the drive, the estimate visit, the hours, all for nothing.

Get a project program →See the niches

Six project types.
One shared lead, gone cold.

RESOLUTION

Budget-qualified, homeowner-verified, and exclusively yours.

Every project screened on budget and ownership, then sold once — never shared with the other bid.

SIX HOME-IMPROVEMENT NICHES

Every project type, priced on its own ticket.

Each project carries a different ticket and sales cycle. We build and price the funnels separately so high-value work gets the exclusivity it deserves.

Windows

Full-home replacement projects, budget-qualified.

Solar

Homeowners screened on roof, bill and ownership.

Bath & Shower

Remodel and conversion projects ready to quote.

Kitchen Remodel

High-ticket renovations with real timelines.

Siding

Exterior replacement demand, geo and budget fit.

Gutters

Protection and replacement jobs from ready owners.

HOW A LEAD BECOMES A SIGNED PROJECT

Qualified on budget, tracked to the contract.

01 · CAPTURE

Project intent

Search and social funnels that find homeowners planning real projects.

02 · QUALIFY

Budget & ownership

Budget, timeline and homeownership confirmed before the lead is delivered.

03 · EXCLUSIVE

One buyer

Leads sold exclusively to a single contractor, never shared.

04 · ATTRIBUTE

To the contract

Clean tracking all the way from click to signed contract.

HOW YOU BUY

Pay for the outcome that fits how you close.

MODEL 01

Pay per Lead

Exclusive, budget-qualified project leads with homeowner and timeline data. Best for contractors with a sales process.

ExclusiveBudget-screenedReal-time post

MODEL 02

Pay per Sale

Pay only on closed projects, with full attribution from click to signed contract. Best for capacity-constrained crews.

Closed-loopContract-trackedPerformance-only

WHY ADSTIA IN HOME IMPROVEMENT

High ticket demands high fit.

A wasted high-ticket lead costs more than the lead itself — it costs the estimate visit, too. We own the funnel, the budget screen, and the attribution end to end, so every lead you buy is exclusively yours and worth the drive.

Projects shipped across Adstia's performance portfolio

Exclusive — every project lead goes to a single contractor

Client retention across every performance vertical we run

OTHER VERTICALS

QUESTIONS

Before you ask.

01How is a lead confirmed exclusive?+

Every project lead is sold once, to one contractor — budget and homeownership are verified before delivery, and it's never re-sold or shared.

02What if a lead doesn't have a real budget?+

Budget and timeline are confirmed as part of the qualifying screen before a lead is ever delivered — that's the difference between this and a raw form-fill.

03Can pricing be pay-per-sale instead of pay-per-lead?+

Yes — for crews with capacity to close, pay-per-sale ties cost directly to signed contracts, with attribution tracked from click to contract.

04Do you cover multiple project types under one account?+

Yes — windows, solar, bath, kitchen, siding, and gutters each run as their own funnel, priced on that project's own ticket size.

05How do you verify homeownership before delivery?+

Ownership and property data are checked as part of the qualifying screen, not left to your sales team to discover on the estimate visit.

GET STARTED

Start a project program.

Tell us the project types and volume. We'll build the funnels and qualify every lead on budget.

Get a project program Talk to the team