Most agencies optimize for the click. Your P&L cares about what happens after it.
A cheap CPA on a low-AOV, no-repeat product can still lose money — and a media team measured only on cost-per-click has no reason to notice.
We run media, creative, and the landing pages/checkout flow as one team, accountable to contribution margin and repeat purchase rate — not a vanity CPA.
Every stage is where a store actually loses money.
Four principles, one accountable team.
Search, social, and shopping campaigns built around contribution margin and AOV, not a flat CPA target that ignores what each order is actually worth.
Ad and landing-page creative running continuous, structured tests — not a single hero video hoping to carry the whole account.
Landing pages and checkout flows built and iterated by the same team buying the media, so a slow page never eats the click you paid for.
Post-purchase flows and repeat-rate work treated as part of the media plan, not an afterthought handed to a separate tool.
Every lever a real e-commerce program actually needs.
Not just media buying — the full stack from first click to repeat customer, run by one team instead of stitched together across vendors.
Meta, Google Shopping/PMax, and TikTok — prospecting and retargeting built around contribution margin, not a flat ROAS target.
Ad creative and UGC in continuous production and structured testing, not a single hero video carrying the whole account.
PDP, cart, and checkout flows audited, rebuilt, and A/B tested by the same team buying the media that sends traffic to them.
Abandoned cart, welcome series, post-purchase, and win-back flows built and run as a real revenue channel, not an afterthought.
Subscription and loyalty mechanics built to move repeat purchase rate and LTV, not just collect email addresses.
Amazon, TikTok Shop, and other marketplaces run as additional acquisition channels with their own creative and bid logic, not an afterthought feed.
Multi-touch attribution and incrementality testing built for a cookie-less, iOS-restricted world — so budget follows what actually drove the sale.
BFCM and holiday calendars planned months out — creative, inventory signals, and budget pacing locked before the traffic spikes.
From landing page to live ads, in order.
Existing spend, tracking, and product catalog audited first — every leak in the funnel mapped before a new dollar goes to media.
Server-side tracking and consent set up correctly, then the PDP, cart, and checkout rebuilt wherever they're actually losing buyers — before any ad sends them there.
Ad creative and UGC built in batches designed to be tested against each other, not a single hero video the whole account has to carry.
Meta, Google Shopping/PMax, and TikTok — the channel mix built for your catalog and AOV, with tracking confirmed live before spend scales.
Bid, budget, and creative rotation optimized around contribution margin — scaling what's actually profitable, cutting what only looks efficient.
Email, SMS, and repeat-purchase flows brought in so paid acquisition stops being the only lever moving revenue.
Measured the way e-commerce actually makes money.
Average ROAS across active e-commerce accounts
Average lift in repeat purchase rate
Creative, media, and CRO run in-house
Before you ask.
01Do you work with any e-commerce platform, or just Shopify?+
02Do you handle email and SMS, or only paid media?+
03How do you measure success beyond ROAS?+
04Can you take over an account that's already running?+
05How do you handle seasonal spikes like Black Friday / Cyber Monday?+
06Do you build the landing pages too, or just run the ads?+
Start scaling profit, not just spend.
One team runs your paid media, your creative, and your storefront — accountable to AOV and LTV, not a vanity CPA.