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E-COMMERCE MARKETING

Traffic is easy.
Profit isn’t.

We run paid media, creative, and conversion engineering for e-commerce brands — built around AOV, repeat rate, and LTV, not just cost-per-click.

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WHY IT MATTERS

Most agencies optimize for the click. Your P&L cares about what happens after it.

A cheap CPA on a low-AOV, no-repeat product can still lose money — and a media team measured only on cost-per-click has no reason to notice.

We run media, creative, and the landing pages/checkout flow as one team, accountable to contribution margin and repeat purchase rate — not a vanity CPA.

One funnel.
Every leak found.

THE FUNNEL

Every stage is where a store actually loses money.

Ad spendCold traffic, every platform
Landing pageCTR — visitors who click through
Add to cartBrowsers who add a product
CheckoutBuyers who complete purchase
Repeat purchaseCustomers who come back
HOW WE RUN IT

Four principles, one accountable team.

01
Paid media that pays for margin

Search, social, and shopping campaigns built around contribution margin and AOV, not a flat CPA target that ignores what each order is actually worth.

02
Creative tested like a product

Ad and landing-page creative running continuous, structured tests — not a single hero video hoping to carry the whole account.

03
Conversion engineering

Landing pages and checkout flows built and iterated by the same team buying the media, so a slow page never eats the click you paid for.

04
Retention as a channel

Post-purchase flows and repeat-rate work treated as part of the media plan, not an afterthought handed to a separate tool.

WHAT WE COVER

Every lever a real e-commerce program actually needs.

Not just media buying — the full stack from first click to repeat customer, run by one team instead of stitched together across vendors.

01
Paid acquisition

Meta, Google Shopping/PMax, and TikTok — prospecting and retargeting built around contribution margin, not a flat ROAS target.

02
Creative & UGC

Ad creative and UGC in continuous production and structured testing, not a single hero video carrying the whole account.

03
Landing pages & CRO

PDP, cart, and checkout flows audited, rebuilt, and A/B tested by the same team buying the media that sends traffic to them.

04
Email & SMS flows

Abandoned cart, welcome series, post-purchase, and win-back flows built and run as a real revenue channel, not an afterthought.

05
Retention & loyalty

Subscription and loyalty mechanics built to move repeat purchase rate and LTV, not just collect email addresses.

06
Marketplace expansion

Amazon, TikTok Shop, and other marketplaces run as additional acquisition channels with their own creative and bid logic, not an afterthought feed.

07
Attribution & analytics

Multi-touch attribution and incrementality testing built for a cookie-less, iOS-restricted world — so budget follows what actually drove the sale.

08
Seasonal & promo planning

BFCM and holiday calendars planned months out — creative, inventory signals, and budget pacing locked before the traffic spikes.

HOW IT LAUNCHES

From landing page to live ads, in order.

01 · AUDIT
Audit the account and the catalog

Existing spend, tracking, and product catalog audited first — every leak in the funnel mapped before a new dollar goes to media.

02 · FOUNDATION
Fix tracking, then the landing page

Server-side tracking and consent set up correctly, then the PDP, cart, and checkout rebuilt wherever they're actually losing buyers — before any ad sends them there.

03 · CREATIVE
Produce creative in testable batches

Ad creative and UGC built in batches designed to be tested against each other, not a single hero video the whole account has to carry.

04 · LAUNCH
Launch across the right channels

Meta, Google Shopping/PMax, and TikTok — the channel mix built for your catalog and AOV, with tracking confirmed live before spend scales.

05 · OPTIMIZE
Optimize toward margin, not just ROAS

Bid, budget, and creative rotation optimized around contribution margin — scaling what's actually profitable, cutting what only looks efficient.

06 · RETAIN
Layer in the retention loop

Email, SMS, and repeat-purchase flows brought in so paid acquisition stops being the only lever moving revenue.

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RESULTS

Measured the way e-commerce actually makes money.

0x

Average ROAS across active e-commerce accounts

0%

Average lift in repeat purchase rate

0%

Creative, media, and CRO run in-house

QUESTIONS

Before you ask.

01Do you work with any e-commerce platform, or just Shopify?+
Shopify, Shopify Plus, WooCommerce, and most major platforms — the tracking and landing-page work adapts to what you're already running, not the other way around.
02Do you handle email and SMS, or only paid media?+
Both, in-house. Flows and campaigns are built alongside the paid media plan from day one, not handed off to a separate tool or agency that never talks to the people buying the ads.
03How do you measure success beyond ROAS?+
Contribution margin, repeat purchase rate, and LTV sit alongside ROAS from the start — a channel that looks efficient on ROAS but only sells low-margin, one-time products isn't actually working for the business.
04Can you take over an account that's already running?+
Yes — most engagements start with an audit of what's already live, not a clean-slate rebuild, so we're not throwing out pixel data, creative learnings, or momentum that's genuinely working.
05How do you handle seasonal spikes like Black Friday / Cyber Monday?+
Planned months out — creative, budget pacing, and inventory signals locked well before the traffic spikes, not scrambled together in the first week of November.
06Do you build the landing pages too, or just run the ads?+
Both. The team buying the media also owns the PDP, cart, and checkout work — so a slow or broken page never quietly eats the click you already paid for.
LET'S TALK

Start scaling profit, not just spend.

One team runs your paid media, your creative, and your storefront — accountable to AOV and LTV, not a vanity CPA.

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