PERFORMANCE LEADS/FINANCIAL SERVICES

An applicant your underwriters reject costs you the same as a funded loan.

It doesn’t matter how the deal turned out. The moment your underwriting team touches an unqualified applicant, you’ve already paid for it — in ad spend.

Get a lending program →See the niches

Rate intent moves fast.
Unqualified moves faster.

RESOLUTION

Pre-qualified before the handoff. Tracked all the way to funded.

Credit band, loan amount and intent scored before anything reaches your underwriting queue — and tracked from first click to funded.

FOUR FINANCIAL-SERVICES NICHES

Every loan product, qualified on its own terms.

Each product qualifies on different criteria and timing. We build and price the funnels separately so borrowers reach the lender that can fund them.

Mortgage & Refi

Rate-driven purchase and refinance demand, pre-qualified.

Personal Loans

Debt-consolidation and cash-need borrowers, screened on fit.

Auto Refinance

Drivers refinancing for a lower rate or payment.

Reverse Mortgage

Qualified senior homeowners exploring equity options.

HOW A SHOPPER BECOMES A FUNDED LOAN

Qualified before the handoff, tracked to funded.

01 · CAPTURE

Rate intent

Funnels that catch borrowers the moment they start shopping rates.

02 · QUALIFY

Borrower screen

Credit band, loan amount and intent scored before the handoff.

03 · CONSENT

Consent and compliance

Compliant consent and full source trail on every record.

04 · ATTRIBUTE

To funded

Tracking that ties each funded loan back to what produced it.

HOW YOU BUY

Pay for the outcome that fits how you close.

MODEL 01

Pay per Lead

Pre-qualified borrower records with loan amount and credit band, posted in real time. Best for lenders with a sales team.

Real-time postCredit-bandedExclusive option

MODEL 02

Pay per Sale

Pay only on funded loans, with attribution from click to funding. Best for capacity-managed lenders.

Closed-loopFunded-trackedPerformance-only

WHY ADSTIA IN FINANCIAL SERVICES

Funded is the only metric.

Lending rewards qualified borrowers and clean attribution — an unqualified applicant costs you underwriting time whether or not the loan ever funds. We own the funnel, the screen, and the tracking end to end, so the compliance risk on every record is ours before it's ever posted to you.

Of delivered borrowers are pre-qualified at handoff

Median real-time post latency to your loan system

Attribution logged from first click to funded loan

OTHER VERTICALS

QUESTIONS

Before you ask.

01How is a borrower pre-qualified before handoff?+

Credit band, loan amount, and intent are scored before a record ever reaches your underwriting queue — that screening is what makes it pre-qualified, not just a name and a phone number.

02Can you track a lead all the way to a funded loan?+

Yes — attribution is built to follow a borrower from first click through funding, so you know exactly what produced each funded loan.

03Do you handle multiple loan products at once?+

Mortgage and refi, personal loans, auto refinance, and reverse mortgage each run as their own funnel with product-specific qualifying criteria.

04What compliance standards apply to the funnels?+

Compliant consent capture and a full source trail are logged on every record before it's delivered, regardless of loan product.

05Can pricing be pay-per-sale instead of pay-per-lead?+

Yes — for lenders who want cost tied directly to funded loans, not just qualified applications.

GET STARTED

Start a lending program.

Talk to the team about loan products, volume and the pricing model that fits your capacity.

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