The Complete Guide to Calculating Marketing ROI

Beyond Simple ROI

Calculating the effectiveness of your marketing spend is more complex than a simple revenue/cost formula. In this guide, we'll explore the frameworks used by top performance agencies to measure true business impact.

The Multi-Touch Attribution Challenge

Users rarely convert on their first interaction. We'll breakdown how to value top-of-funnel awareness vs. bottom-of-funnel conversion assistance.

Essential Metrics:

• Customer Acquisition Cost (CAC)
• Customer Lifetime Value (LTV)
• Return on Ad Spend (ROAS)
• Marketing Contribution Margin

Implementation Plan

Step-by-step instructions on setting up your tracking environment to capture the data you need for accurate ROI modeling.