The Renaissance of Meta Ads
Despite the proliferation of newer platforms, Meta remains the powerhouse of performance marketing. However, the old tactics of granular targeting and manual bidding are dead.
Broad Targeting and Advantage+
We've seen our best results by letting the algorithm do the heavy lifting. Broad targeting combined with high-quality creative is the new gold standard.
Top 3 Strategies:
- Dynamic Creative Optimization (DCO) 2.0
- Iterative Hook Testing for Reels
- Retention-focused Retargeting
Creative is the New Targeting
Your ad creative now does the job that interest targeting used to do. Learn how to design ads that call out your specific audience through visual and copy cues.
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