Every Stage of YourMarketing Funnel, Covered
Most businesses pour money into the bottom of the funnel and ignore everything above it. We take a different approach — building a complete system from awareness through advocacy where every touchpoint earns its place and every dollar works harder.
The Full Funnel
Five stages. Each one optimized to move people closer to becoming loyal customers.
Awareness
This is where people first hear about you. We get your brand in front of the right audiences through ads, content, and social — so when they have a problem you solve, your name's already on their radar.
Consideration
They know about you. Now earn their trust. We build retargeting, educational content, and nurture campaigns that keep prospects engaged and make your brand the obvious pick.
Conversion
Interest becomes action. We design landing pages that convert, write CTAs people actually click, and remove every obstacle between a prospect and a sale.
Retention
Getting a customer costs way more than keeping one. We use email automation, loyalty programs, and personalized experiences to keep people coming back.
Advocacy
Happy customers are your best marketers. We build referral programs, review strategies, and community that turn buyers into vocal advocates.
Why Go Full-Funnel?
Optimizing one stage only gets you so far. Real growth comes from getting every stage right.
Better ROI
When every stage works together, you stop wasting budget on disconnected campaigns. Integrated strategies typically deliver 3–5x better returns.
Clear Attribution
See what's actually driving results. We track the full journey from first click to closed deal so you know which channels earn their keep.
Faster Growth
Optimize conversion at every stage, not just the bottom. Prospects move through faster and close at higher rates.
Higher LTV
Retention and upsell baked in from day one. Each customer is worth more over time, and that shifts your entire unit economics.
One Strategy, Not Fragments
No more siloed teams running conflicting messages. Full-funnel aligns your voice, creative, and offers across every channel.
Scales With You
We build repeatable, automated processes at every stage. As your business grows, the marketing engine grows with it.
Tools We Use
The platforms that power, measure, and optimize every stage
Analytics & Attribution
- Google Analytics 4
- Segment
- Amplitude
- Triple Whale
Advertising Platforms
- Meta Ads
- Google Ads
- TikTok Ads
- LinkedIn Ads
Marketing Automation
- HubSpot
- Klaviyo
- ActiveCampaign
- Zapier
CRM & Sales
- Salesforce
- Pipedrive
- Close
- Gong
How We Optimize Each Stage
Specific tactics we use at every level of the funnel
Top of Funnel
Audience Discovery
Lookalike and interest-based targeting to reach new prospects at scale
Content & SEO
Ranking content and thought leadership that pulls in organic traffic
Social Proof
Testimonials and UGC that build trust before people even talk to you
Brand Campaigns
Display and YouTube campaigns designed for reach and recall
Middle of Funnel
Lead Magnets
Gated resources that capture contact info in exchange for value
Nurture Sequences
Email flows that educate and keep your brand front of mind
Retargeting
Dynamic ads for engaged visitors who haven't converted yet
Case Studies
Real success stories that show outcomes and build confidence
Bottom of Funnel
Landing Pages
A/B tested headlines, CTAs, and forms to maximize conversions
Sales Enablement
Battle cards, demos, and ROI calculators for your sales team
Cart Recovery
Timed recovery via email with urgency and incentives
High-Intent Ads
Bottom-funnel search targeting people actively looking for a solution
Metrics That Matter
We track what ties back to business growth. Everything else is noise.
Customer Acquisition Cost
What it costs to turn a stranger into a customer, measured across all channels
Return on Ad Spend
Revenue per dollar invested in ads. The clearest measure of campaign profitability.
Conversion Rate
Percentage of visitors who take action — signup, purchase, booking
Customer Lifetime Value
Total revenue a customer generates over the entire relationship
Funnel Velocity
How fast leads move from first touch to closed deal. Faster = faster revenue.
Marketing Qualified Leads
Leads that meet your criteria and are ready for sales. The ones worth pursuing.
How We Get Started
Audit to launch in about 9 weeks. No guesswork.
Discovery & Audit
Week 1–2- Audit your current funnel and find the gaps
- Research competitors and benchmarks
- Map the customer journey from first touch to purchase
- Check your tech stack and data setup
Strategy
Week 3–4- Design the funnel architecture stage by stage
- Pick channels based on where your audience hangs out
- Set budgets tied to expected returns
- Define KPIs and build a measurement plan
Build
Week 5–8- Set up campaigns across chosen channels
- Produce creative assets and landing pages
- Build automation workflows and email sequences
- Wire up tracking and attribution
Launch & Optimize
Week 9+- Go live and monitor closely
- Establish baseline performance
- A/B test creative, audiences, and pages
- Optimize continuously based on real data
Want a Funnel That Actually Works?
Let's map out your strategy and turn marketing into a growth engine. Not guesswork.
Get Your Custom Strategy